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The NBA is in the midst of negotiating a new TV contract, thanks to the fact that the previous one is expiring after the current season ends. This new TV contract has been the center of all speculation regarding potential expansion to Seattle; and it is widely believed that the new contract will go a long way to determining when the Sonics return:
The implication, of Crawford’s tweet, is that the league — and its TV partners — is expecting to increase the networks income from NBA games exponentially going into the new contract: that previous contract was worth $7.4 billion over nine years, or roughly $930 million per year.
This ballooning of the TV contract could indicate that league is looking at adding more teams, and therefore more media markets, to the fold. The biggest market that is available for an NBA franchise is the Seattle metropolitan area; and Seattle is a proven NBA market. It is also important to note that the City of Seattle, and its surrounding suburbs, are the 13th largest media market in the country.
As the 13th largest market, a promised expansion franchise to the City of Seattle could very well be responsible for the massive growth of the TV deal over the last few weeks. In fact, it might not be just Seattle that gets an expansion team…there very well could be another expansion franchise in the mix as well.
There is a lot to like from this news for Sonics fans, and it could mean that the Seattle could have an NBA team again.